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Those impressive figures are despite the fact that TikTok installs dropped 38% year-over-year. The app racked up over 383 million first-time installs and generated $919.2 million in consumer spending.
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It was also the highest-grossing app worldwide in the first half of 2021. TikTok downloads put the app at the top of the charts. There are only four other non-game apps on that level of consumer spending – Tinder, Netflix, YouTube, and Tencent Video. TikTok has amassed more than $2.5 billion in consumer spending worldwide since the app launched in 2016. That’s because both Facebook and Google have seen how profitable TikTok has become. Facebook has done the same with Instagram, introducing Reels and quickly throwing in ads. TikTok has become so relevant that YouTube is retooling its main product to offer a TikTok clone – YouTube Shorts. TikTok is arguably the most relevant to the music industry going forward, much to the chagrin of Facebook and Google. Now it’s the first non-Facebook app (excluding games) to reach three billion downloads.
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Digital Music News has covered the record-breaking install rates over the last four years.
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But they’re all owned by the parent company – Facebook.Īgainst all odds, the ByteDance-owned TikTok has grown exponentially since 2018. WhatsApp, Messenger, Facebook, and Instagram all surpassed three billion downloads. Here’s why.įacebook has long dominated the top of the download charts for apps, excluding games. Photo Credit: Hello I’m Nik TikTok is the first non-Facebook app to surpass three billion downloads.